Career Opportunities for Majors in Marketing


Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organized objectives. ( American Marketing Association) Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities. A bachelor's degree in marketing prepares you for a broad range of positions, and a master's degree qualifies you for advanced positions with more responsibility. Many careers do not require a specific major but rather a wide range of demonstrated skills, experiences and accomplishments. Regardless of your career choices, increase your marketability to employers through internships, work experience, grades and college activities.

A Sample Of Related Occupations

Account Representative Customer Service Manager Product Manager
Advertising Account Exec. Development Officer Promotion Services Director
Advertising Copywriter Distribution Manager Property Manager
Bank Officer Franchise Specialist Public Relations Director
Brand manager Grant Writer Research Analyst
Business Manager Import/Export Manager Retail Store Manager
Buyer, Retail Store Inside Salesperson Sales Promotor
Claim Adjustor Insurance Agent Sales Representative
Claims Examiner Management Trainee Securities Broker
Commercial Artist Market Research Analyst Telecommunications Director
Consultant Marketing/Sales Manager Telemarketing Director
Consumer Loan Officer Media Analyst Urban/Regional Planner
Copy Writer Media Buyer Wholesale Salesperson
Credit Analyst Media Planner

Types of Employers

Private & Nonprofit Organizations
Appraisal firms Management consulting firms Real Estate Development Firms
Banks Manufacturing Firms Retail Organizations
Consulting Firms Market research firms Savings and loan associations
Credit Unions Nonprofit Organizations Software and Technology Companies
Finance Companies Print and Electronic media outlets Trade and industry associations
Hospitals Product and service organizations
Insurance Companies Public Institutions concerning health, education and transportaion
Government Agencies
Consumer Affairs Office Government Agencies (Federal, State, County & Local) Securities and Exchange Commission
Department of Commerce Int'l. Trade Administration Travel and Tourism Dept.
Department of the Treasury Minority Business Development Agency U.S. Mint
Federal Deposit Insurance Corporation Savings Bonds Divisions

Jobs Obtained by Rutgers Graduates - First Jobs of Recent Graduates - Marketing

Organization Job Title
Prudential Mutual Account Administrator
Prudential Insurance Actuarial Assistant
Suburban Newspaper Advertising Consultant
KPMG Peat Marwick Analyst
Petrie Stores Assistant Buyer Trainee
The Hahn Company Assistant Marketing Director
Lintasi USA Advertising Assistant Media Buyer
AT&T Assistant Staff Manager
Metromedia ITT Associate Account Executive
Elsevier Science Associate Account Manager
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Jobs Obtained by Rutgers Graduates - Jobs of Experienced Alumni - Marketing

AT&T (MBA) Account Executive
Comcast Cable Advertising Sales Manager
Prudential Insurance Assistant Marketing Specialist
National Westminster Bank(MBA) Asst. VP
Stephens Institute of Technology (MBA) Associate Director of Marketing
United Parcel Service Corporate Attorney
Marketing Technologies Data Specialist
Employee Benefits, Cosmair, Inc. (MBA) Director
Global Alliances, Dun & Bradstreet (MBA) Director
Hoffmann-LaRoche, Inc. Environmental, Health, & Safety Team Leader
Pfizer HR Manager
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Graduate Schools Attended

Institution Degree Field
Fairleigh Dickinson University MBA Finance
Fordham University MBA Marketing
George Washington University Law School JD
New York University MBA Marketing
Rutgers -The State University of NJ Supply Chain Analytics
Rutgers -The State University of NJ Media Studies Marketing
Rutgers -The State University of NJ Other Sports Management
Seton Hall University MA Communications
University of Chicago MBA Finance
University of Pennsylvania MS Environmental Studies
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Additionally, you may:


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